Introduction to Merchandising Reporting

What is Merchandising Reporting?

Merchandising Reporting is the detailed performance view for your Boosted Campaigns: impressions, clicks, purchases, revenue, and how much of that activity you can directly attribute to the campaign. It's aimed at e-commerce managers and merchandisers who want to prove a campaign's effect and decide which metrics matter most to their own stakeholders.

💡Example: If a Boosted Campaign runs on Site Search, its report won't include impressions, clicks, CTR, or attributed revenue, because search traffic isn't tracked through the recommendation API.

How to open Merchandising Reporting

Go to Merchandising, then Boosted Campaigns.
Open an active or finished campaign.
Click Reporting.

Campaign summary

The top left corner shows six summary boxes for the campaign:

Total campaign revenue: The direct revenue attributed to the campaign, from the products featured in it. See Revenue attribution below.
Campaign revenue index: Compares average daily revenue during the campaign to a seven-day baseline period right before it, where the baseline is set to index 100. A Campaign Revenue Index of 139 means revenue during the campaign was 39% higher than in the baseline period.
Selected products: The products featured in the campaign. If products were selected by a query, this shows "Query selection" instead of a list.
Selected modules: The recommendation modules the campaign runs on. Hover the i icon to see which ones.
Attached audiences: The audiences the campaign targets, if any.
Boosting level: The campaign's boosting level (Low, Medium, or High)

Revenue attribution

Revenue attribution is central to measuring a campaign's effect. Merchandising Reporting uses a simple model that only counts direct campaign revenue, applied to both campaign revenue and number of purchases.

💡 Example: A customer clicks a product in a recommendation module, and both the product and the module are featured in a campaign. If the customer buys that same product within seven days, the purchase and its revenue are attributed to the campaign.

Funnel summary

The top right corner shows a funnel from impressions to clicks to purchases, and how they relate to each other.

Impressions: The number of times a featured product appeared in the top 20 module placements, approximated from recommendation API calls and each product's rank in the response. Impressions also break down into top 10, top 5, top 3, and top 1 buckets, hover the eye icon to see the distribution. If most of your traffic is mobile, the top 3 or top 1 bucket may represent your product display better than top 20.

🔍 Note: Impression data collection started December 16, 2024. Reporting on campaigns that ran before that date may be incomplete.

Clicks: The number of times a featured product was clicked in a module running the campaign.
Purchases: The number of times a featured product was purchased within seven days of being clicked. See Revenue attribution above.
Click-through rate (CTR): Clicks divided by impressions. Impressions default to the top 20 bucket, so consider recalculating CTR using whichever bucket best represents your traffic.
Click-to-buy rate: Purchases divided by clicks: how often a click turned into a purchase within seven days.
Conversion rate: Purchases divided by impressions. As with CTR, consider using the bucket that best fits your traffic.
Purchases contribution: The share of all purchases of the campaign's products that can be attributed to the campaign.

Campaign effect

The middle section compares campaign performance to a baseline period you choose.

Baseline numbers are available from either your Merchandising license's activation date, or June 1, 2024 for revenue and purchases (December 16, 2024 for impressions).

💡 Choose a baseline period with roughly the same set of products as the campaign, so the comparison stays meaningful.

By default, numbers display by day. For longer campaigns, you can switch to weekly or monthly view.

🔍 Note: Each metric splits into an organic part (purple) and a campaign part (green) during the campaign period. For revenue and purchases, a purchase counts as campaign-attributed if the customer clicked the same product in a module featured in the campaign; everything else counts as organic. For impressions, campaign-attributed means the impression came from a module featured in the campaign; organic means the product appeared through a module that isn't part of the campaign.

Performance by modules

The Performance by modules tab shows how revenue, clicks, and purchases split across the campaign's modules, again divided into organic (purple) and campaign (green).

Reporting by product

The bottom of the report lists the campaign's top 100 products by revenue. If the campaign has more than 100 products, use the search bar (by product ID or name) to find ones not shown in the list. Click any column header to sort by that metric.

Column	Description
ID	The product ID, often the SKU number.
Name	The product's name.
Impressions	Times the product appeared in a top 20 placement in a module featured in the campaign. Hover the magnifier icon to see the top 10, top 5, top 3, and top 1 breakdown.
Clicks	Clicks on the product during the campaign, in modules that are part of the campaign.
Purchases	Purchases of the product during the campaign. 🔍 Note: quantity isn't always counted, depending on how your tracking data streams into Raptor, a single purchase can include multiple units of the same product.
Click to buy rate	Purchases divided by clicks.
Revenue	Revenue the product generated during the campaign, summed from order-line subtotals, with quantity included.

Changes during the campaign

Stock changes: If a product goes out of stock during the campaign, it stops being recommended, and no further data is collected for it until it's back in stock. Data already collected stays in the report.
Adding products: Products added to the campaign, or brought in after you change its underlying query, get their performance tracked and attributed for the entire campaign period, including before they were added.
Removing products: Products removed from the campaign keep their already-collected data in the report and stay listed, but stop being boosted, so they're unlikely to generate further data.

⚠️ Warning: If you need to change a campaign's product set or query, end the current campaign and start a new one instead of editing it mid-run. Use Use as template to copy the existing campaign's settings into the new one. This keeps your reporting clean and easier to interpret.

Q&A

Q: How often are the numbers in Merchandising Reporting updated?

A: Once an hour. When a campaign ends, all figures are available within an hour. Purchases and revenue can still be attributed to a campaign up to seven days after a customer's click, see Revenue attribution above.

Q: Which campaigns does Reporting apply to?

A: Reporting is applicable for Boosted Campaigns

Q: If a product is featured in multiple campaigns at the same time, is its revenue and purchases attributed to all of them?

A: Yes. The product's metrics count toward every campaign it's featured in.