Integrate with your e-mail marketing system
REAID (Raptor Email Address Id) is used when we have an integration with the Email Marketing System. The REAID should only be set if you utilize an Email as RUID. The REAID is an arbitrary ID created by Raptor’s server and represents the user’s email.
Due to GDPR, it is not legal to include the user’s e-mail in clear text in a URL when redirecting to your site. This issue is resolved with Raptors REAID.
🔍 Client-side or Server-side tracking?
Client-side: If the Raptor script was implemented client-side, then the RUID and REAID will automatically be set correctly in the tracking template. This is why we only focus on the server-side implementation in this article.
Server-side: If the tracking is done server-side, the customer must save the RUID and REAID as cookies and send this with the tracking. For more on this, please read the server-side documentation.
The REAID and RuId should be used together
The REAID is set from the Querystring as “reaid=" when the user clicks a newsletter, which points to a landingpage on the website.
As soon as a user’s e-mail is available on the site, it can be sent to the tracking. This typically occurs when:
- Users complete a purchase
- Users sign up for a newsletter
- Users create an account on the site
- Users log into your site
- Users click in newsletters
By using these approaches together, we increase the number of convergence points, which increases the personalization of our algorithms.
How to set up the REAID synchronization
Enabling the email address synchronization meaning that Raptor will generate an ID and push it to all email contacts, in order to anonymize users and prevent user emails from being propagated directly in the email URLs.
Step 1: Integrate with your email marketing system (Raptor Control Panel)
Go to Data Management, and click the E-mail Marketing Integration
Select your email marketing provider to set up synchronization of your email recipients.
Click Activate and depending on which provider you are setting up, you will need to fill out the required API credentials.
Step 2: Find the API credentials (E-mail marketing system)
Please read our vendor specific documentation: E-mail marketing integration and make sure to complete the following steps in the E-mail marketing system as well:
- E-mail address synchronization
- Setting up Custom Field REAID
- Setting up REAID as a global parameter
🔍 Note: If you have a multi-account setup in your E-mail marketing system, you will need to set up the integration multiple times. One for each Raptor Account, paired to the equivalent Email Account.
Checklist:
✅ Make sure you have REAID sync in place by setting up the E-mail Marketing Integration
✅ If the tracking is done server-side; make sure to save the RUID and REAID as cookies and send this with the tracking
✅ Make sure to set the Querystring as “reaid=" to track the REAID directly in the email URLs
This can be tested and verified by following the following method:
- Check that the REAID is pushed to all email contacts in your E-mail marketing system.
- Send an e-mail to one of the contacts
- Click a link in the above mentioned e-mail
- Finally, go to Data Management in the Raptor Controlpanel, to check the Live Tracking Stream and look for the expected REAID value in the REAID parameter
⚠️ Warning Make sure you have REAID sync in place, and that REAID is added to newsletters. Read our guide on how to test the tracking implementation.
🗯️ FAQ
Q: How often does it sync?
A: The REAID synchronization happens every 24 hours. When a new integration has been activated the sync will run once after approximately 4 hours. After the third run it syncs every 24 hours. Some email providers offer sync every 4 hours.
Q: How should I plan the timing of my Welcome flow ?
A: It can take up to 4 hours for the first sync to complete. During this interval, customers will not be recognized by their newly assigned REAID, so consider delaying the sending of Welcome Flow Emails until this initial sync is complete. This way, you can feel confident that all customers will be recognized by the system.
Q: How can I make sure to recognize users across platforms and devices?
A: When creating campaigns/newsletter send-outs, the REAID should be synced to all subscribers in order for us to connect the dots.