Introduction to Raptor

What is Raptor?

Raptor is a Customer Data Platform (CDP) and personalization suite built for e-commerce teams. It collects behavioral and transactional data from your website and other sources, unifies it into individual customer profiles, and uses it to deliver personalized experiences — across your website, email, and search — from a single platform.

Raptor is designed for marketing, e-commerce, and merchandising teams who want to act on customer data without relying on developers for every campaign or configuration change.

How Raptor works

Raptor operates in three stages that run continuously in the background once the platform is set up.

Collect — Raptor captures user behavior on your website via a JavaScript tracking snippet: page views, product views, add-to-basket events, purchases, and more. Product catalog data and transaction history are ingested separately through the Data Manager.

Unify — Behavioral data is matched with customer profile data to build a complete picture of each individual. Anonymous browsing sessions are connected to known profiles when a customer identifies themselves — for example, at login or email sign-up.

Activate — Unified customer data powers personalized product recommendations, behavior-based email triggers, audience segments, and on-site search results across your connected channels.

🔍 Note: Raptor works alongside your existing tech stack. It does not replace your email platform, CMS, or e-commerce system — it connects to them and enriches them with personalization data.

Who is this Help Center for?

This help center covers setup, configuration, and day-to-day use of the Raptor platform. Articles are written for:

E-commerce managers managing campaigns, feeds, and recommendation strategies
Email marketing specialists setting up triggers, modules, and audience activations
Merchandisers controlling product visibility and boosting logic
Implementation leads and developers connecting tracking, data flows, and integrations

Where to go next

New to Raptor? The two articles below are the best starting point.

Solutions — an overview of every product in the Raptor portfolio and what each one does
Introduction to essential tools — a guide to the core platform tools: the Data Manager, Operational Insights, and User Management

Once you're familiar with the platform, navigate to the relevant section in the left-hand menu to get started.