Raptor is an enterprise Software as a Service (SaaS) provider working with premium personalization.
Based on user behavior on websites, we identify personal preferences, orientation, and consumption. Through tracking, we get to understand the correlations between products and identify behavioural patterns for individual users.
The overall goal is to inspire, upsell, cross-sell and drive loyalty and repurchases.
When gathering data and gaining insights of individual users, different recommendation strategies can be applied in an agnostic framework, where data is pushed to different channels across owned media, paid media, and in-store.
In this way, the data generated from the website and transaction data from physical stores, are used in a vast set of channels like marketing automation and websites, including internal search, paid ads and SoMe.