How the top e-commerce brands are working with loyalty: Trends and challenges for 2024
Loyalty is key No matter what corner of e-commerce you’re in, everyone can agree on one thing: Loyalty comes before anything else.
Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
Why you should dare to invest in Marketing Technology during crisis
We are all feeling the crisis (or rather, a series of crises one after another). It affects our private pockets, where we need to ask ourselves “what ...
Stop wasting customer data after Black Friday
When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of custom...
Customer Lifetime Model (CLV) - How to predict your best customers
Want to know whom of your customers are most likely to churn? Who is likely to buy the most from you in the future, and who will stay “alive” and loya...
What is AI? – AI Terminology
What are we actually talking about, when we throw around terms like AI, Machine Learning, and Neural Networks?
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The IT industry is overflowing with people tossing around seemingly random acronyms and technology names. We do too. But I think it’s time to pause an...
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