When you work in ecommerce, you know the traffic during Black Friday is certainly higher than normal. This also means that you receive a lot of customer data from various channels in a short period of time. All that data can give you a huge advantage for next year’s Black Friday – if you use it right! This blogpost will explain why a Customer Data Platform (CDP) can make a big difference in the future and for next year’s Black Friday.
The IT industry is overflowing with people tossing around seemingly random acronyms and technology names. We do too. But I think it’s time to pause and look at what we’re doing when we misuse science-fiction connotations in our communication.