Martech trends for 2024: Four technologies you should focus on
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!) results with fewer resources. So, what actions sho...
Why you should dare to invest in Marketing Technology during crisis
We are all feeling the crisis (or rather, a series of crises one after another). It affects our private pockets, where we need to ask ourselves “what ...
Stay 100% GDPR compliant: Choose an EU-based data processor
It’s barely news at this point. Data protection agencies across the EU have ruled that using Google Analytics does not comply with the GDPR. At least ...
Why Google Topics won't save your online marketing
Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd party cookie debacle.
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while ...
What is Customer Data? And how do you store and activate it in a CDP?
Customer data refers to the information that businesses collect about their customers through various sources, such as interactions with the company w...
6 ways to make customers share their data with you
The end of third party data means that your only future-proof way to collect data from your customers will be through a first party data strategy.
Popular posts in this category
The end of third party data means that your only future-proof way to collect data from yourfalse
Learn More
It has never been more difficult to become fully informed of the different types of CDPs. Thefalse
Learn More
Customer data refers to the information that businesses collect about their customers throughfalse
Learn More
It’s barely news at this point. Data protection agencies across the EU have ruled that using Googlefalse
Learn More
We are all feeling the crisis (or rather, a series of crises one after another). It affects ourfalse
Learn More
Like lots of marketers, you may have been told to find a way to achieve the same (or maybe better!)false
Learn More
Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd partyfalse
Learn More
