Why Google Topics won't save your online marketing
Bad news. Things are not looking great if you were hoping for an easy solution to the 3rd party cookie debacle.
data consent
What is the difference between CDP, DMP & Data Lake?
It has never been more difficult to become fully informed of the different types of CDPs. The confusion is somewhat explained by the fact that, while new types of CDPs continue to hatch, their functionalities and value propositions remain a bit unclear.
What is a Customer Data Platform (CDP)?
The Customer Data Platform (CDP) continues to be a hot topic in the world of marketing, sales, IT – basically any department that needs to take advantage of the large amounts of diverse customer data they store in many separate systems.
6 ways to make customers share their data with you
The end of third party data means that your only future-proof way to collect data from your customers will be through a first party data strategy.
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