Pourquoi il vous faut une Customer Data Platform
En 2020, Google a décidé d’éliminer progressivement les cookies third-party, et l’entreprise a récemment annoncé que rien – de son côté – ne remplacer...
Qu’est-ce qu’une Customer Data Platform (CDP)?
Une Customer Data Platform (CDP) est un système logiciel qui collecte, organise et active les données clients provenant de toutes les sources pour éta...
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