Quelle est la différence entre une CDP, une DMP et un Data Lake?
Il n’a jamais été aussi difficile d’être pleinement informé des différents types de CDP. La confusion s’explique en partie par le fait que, bien que d...
Qu’est-ce qu’une Customer Data Platform (CDP)?
Une Customer Data Platform (CDP) est un système logiciel qui collecte, organise et active les données clients provenant de toutes les sources pour éta...
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