---
title: Introduction to Website Recommendations
description: Website Recommendations is the core product behind website recommendations and personalization modules. We believe that the Website Recommendations should be key to your client’s business for severa
---
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1. [Help Center](https://content.raptorservices.com/help-center?hsLang=en)
2. [Website Recommendations](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en)
3. [Introduction](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#introduction)
# Introduction to Website Recommendations
### What is the implementation process?
Raptor’s personalized website modules show each visitor the products and content most relevant to them. This guide walks you through the six steps from a new account to live modules, in the order we recommend.
You work in two places:
- **The Raptor Control Panel**: where you set up your data, and activate and test modules.
- **Your website**: where you add the tracking script and display the recommendations.
🔍 **Note**: Want an overview of what Website Recommendations can do first? See [Introduction to Website Recommendations](https://content.raptorservices.com/help-center/introduction-to-website-recommendations?hsLang=en).
### Recommendation strategies
A module is a recommendation strategy placed on a specific page, for example "Similar items" on the product page. Raptor offers 24 pre-built strategies. See [Recommendation strategies: the right products for every visitor](https://content.raptorservices.com/help-center/recommendation-strategies-the-right-products-for-every-visitor?hsLang=en) to find the right ones for each page.
### Tracking
Tracking is what Raptor learns from. Add the tracking script to your website and send the default events: **Visit**, **Basket**, **Buy** and **ItemClick**, plus **ContentVisit** if you use content modules. See [Introduction to Raptor Tracking.](https://content.raptorservices.com/help-center/introduction-to-raptor-tracking?hsLang=en)
Turn on your modules once tracking is in place. With live tracking only, modules need about a week of data before they perform well. Upload [*historical purchase data*](https://content.raptorservices.com/help-center/tools/datamanager/orderline-schema?hsLang=en) to get started right away.
### Feeds
A product catalog feed keeps product names, prices, images and links up to date, and lets Raptor leave out products that are no longer available. Feeds are set up in the **Data Manager**. See [*Setting up a Product Catalog for Recommendation Engine*](https://content.raptorservices.com/help-center/tools/datamanager/product-catalog?hsLang=en).
### Implementing Raptor Recommendations on your website
You fetch recommendations by calling the Raptor API from your website, in any programming language. Raptor returns the recommendations as data, not as a finished design, so you style the modules yourself to match your website. See *Calling the Raptor API*.
### Tuning parameters
Every module can be adjusted in the Control Panel, for example by changing weights, filtering out products or boosting selected items. See [*Module adjustment and tuning*](https://content.raptorservices.com/help-center/module-adjustment-and-tuning?hsLang=en).
### Know your business model
The right setup depends on how your customers shop.
- **B2C:** focus on personal offers, larger baskets and trending products.
- **B2B:** customers often come back to buy the same products. Highlight frequently purchased items, and introduce products they haven't discovered yet.
- **Content-heavy sites:** combine content and product modules, for example products featured in an article, or articles related to a product.
See [*Best practice: where to place your modules*](https://content.raptorservices.com/help-center/best-practice-where-to-place-your-modules?hsLang=en) for example setups. Read more in [*Know your business model: B2C, B2B and content sites*](https://content.raptorservices.com/help-center/know-your-business-model-b2c-b2b-and-content-sites?hsLang=en).
### Next step
Ready to get started? Follow [*Implementation process: Website Recommendations*](https://content.raptorservices.com/help-center/implementation-process-web?hsLang=en) step by step.
- [Welcome to Raptor](https://content.raptorservices.com/help-center/welcome-to-raptor?hsLang=en#main-content)
- [Introduction](https://content.raptorservices.com/help-center/welcome-to-raptor?hsLang=en#introduction)
- [Analytics & Insights](https://content.raptorservices.com/help-center/analytics-insights?hsLang=en)
- [Data Management](https://content.raptorservices.com/help-center/data-management?hsLang=en#main-content)
- [Implementing Tracking](https://content.raptorservices.com/help-center/data-management?hsLang=en#implementing-tracking)
- [The Data Manager](https://content.raptorservices.com/help-center/data-management?hsLang=en#the-data-manager)
- [Implementing Raptor Recommendation](https://content.raptorservices.com/help-center/data-management?hsLang=en#implementing-raptor-recommendation)
- [Email Marketing Integration](https://content.raptorservices.com/help-center/data-management?hsLang=en#email-marketing-integration)
- [Streaming API](https://content.raptorservices.com/help-center/data-management?hsLang=en#streaming-api)
- [Destinations](https://content.raptorservices.com/help-center/data-management?hsLang=en#destinations)
- [Customer Data Platform](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#main-content)
- [Introduction](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#introduction)
- [Profile Unification](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#profile-unification)
- [Audience Builder](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#audience-builder)
- [Audience Insights](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#audience-insights)
- [Calculated Attributes](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#calculated-attributes)
- [Activations](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#activations)
- [Single Customer View](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#single-customer-view)
- [CDP Export API](https://content.raptorservices.com/help-center/customer-data-platform?hsLang=en#cdp-export-api)
- [Website Recommendations](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#main-content)
- [Introduction](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#introduction)
- [Recommendation Strategies](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#recommendation-strategies)
- [Feeds](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#feeds)
- [Tuning Parameters](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#tuning-parameters)
- [Working with the Raptor API](https://content.raptorservices.com/help-center/website-recommendations?hsLang=en#working-with-the-raptor-api)
- [Mail Recommendations](https://content.raptorservices.com/help-center/mail-recommendations?hsLang=en)
- [E-mail Triggers](https://content.raptorservices.com/help-center/e-mail-triggers?hsLang=en#main-content)
- [Get started](https://content.raptorservices.com/help-center/e-mail-triggers?hsLang=en#get-started)
- [E-mail Trigger Documentation](https://content.raptorservices.com/help-center/e-mail-triggers?hsLang=en#e-mail-trigger-documentation)
- [E-mail trigger integrations](https://content.raptorservices.com/help-center/e-mail-triggers?hsLang=en#e-mail-trigger-integrations)
- [Site Search](https://content.raptorservices.com/help-center/site-search?hsLang=en#main-content)
- [Search Tracking](https://content.raptorservices.com/help-center/site-search?hsLang=en#search-tracking)
- [Introduction](https://content.raptorservices.com/help-center/site-search?hsLang=en#introduction)
- [Implementing Site Search](https://content.raptorservices.com/help-center/site-search?hsLang=en#implementing-site-search)
- [Search Ranking & Recommendations](https://content.raptorservices.com/help-center/site-search?hsLang=en#search-ranking-recommendations)
- [Reporting](https://content.raptorservices.com/help-center/site-search?hsLang=en#reporting)
- [Merchandising](https://content.raptorservices.com/help-center/merchandising?hsLang=en#main-content)
- [Introduction to Merchandising](https://content.raptorservices.com/help-center/merchandising?hsLang=en#introduction-to-merchandising)
- [Boosted Campaigns](https://content.raptorservices.com/help-center/merchandising?hsLang=en#boosted-campaigns)
- [Customized Feeds](https://content.raptorservices.com/help-center/merchandising?hsLang=en#customized-feeds)
- [AI Models](https://content.raptorservices.com/help-center/ai-models?hsLang=en#main-content)
- [Customer Lifetime Value](https://content.raptorservices.com/help-center/ai-models?hsLang=en#customer-lifetime-value)
- [Administration](https://content.raptorservices.com/help-center/administration?hsLang=en#main-content)
- [Trust Center](https://content.raptorservices.com/help-center/administration?hsLang=en#trust-center)
- [User Management](https://content.raptorservices.com/help-center/administration?hsLang=en#user-management)
- [Operational Insights](https://content.raptorservices.com/help-center/administration?hsLang=en#operational-insights)
- [Data Retention](https://content.raptorservices.com/help-center/administration?hsLang=en#data-retention)
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