advertising personalization
4 steps to personalize customers’ omnichannel experience
Understanding where and when you should interact with potential customers, as well as how to act and communicate with them in the various touchpoints, is crucial to success.
How to use personalization during Black Friday
Black Friday and Cyber Monday are, without a doubt, the biggest shopping days of the year. In 2020, 65% of customers chose to make their purchases online on Black Friday for the comfort of shopping from home.
Why Personalization is crucial for your business
Today’s customers expect personalized customer experiences tailored to their preferences. 91% of costumers are more likely to shop with brands who recognize, remember and provide them with relevant offers and recommendations – Accenture survey, 2018.
Measuring the effect of personalization
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we can. Companies that rely on services provided by suppliers should always aim to have a clear overview of the value that each vendor brings to their business.
Catalog Enhancement: 5-Step Wizard
You can quickly set up Raptor Catalog Enhancement using our 5-step wizard. This will integrate your feed with Google Ads, which is a prerequisite for using Catalog Enhancement.
Optimize your products with Catalog Enhancement
What actions do you take to stand out in your product ads? Users are exposed to many product ads every day from many different companies including your competitors, which increases the requirements to you as an advertiser if you want to stand out.
Why you need personalization for banners
Banner ads are usually a top-funnel marketing activity used to create brand awareness and retarget users, who previously visited your website.
Personalization in 2020
As 2019 has come to an end, it is the perfect time to look at 2020 and what it has in store regarding personalization and especially why it is even more important than ever before.
Personalization – Best of Breed or Best of Suite
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your strategy takes a Best of Breed or a Best of Suite approach.
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