Black Friday and Cyber Monday are, without a doubt, the biggest shopping days of the year. In 2020, 65% of customers chose to make their purchases online on Black Friday for the comfort of shopping from home.
Today’s customers expect personalized customer experiences tailored to their preferences. 91% of costumers are more likely to shop with brands who recognize, remember and provide them with relevant offers and recommendations – Accenture survey, 2018.
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we can. Companies that rely on services provided by suppliers should always aim to have a clear overview of the value that each vendor brings to their business.
What actions do you take to stand out in your product ads? Users are exposed to many product ads every day from many different companies including your competitors, which increases the requirements to you as an advertiser if you want to stand out.
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your strategy takes a Best of Breed or a Best of Suite approach.