Create personalised ads for Google Ads with 3rd Party Tags
Hey! My name is Jacob, and I’ve been in the digital marketing industry for about 8 years. In that time-span I’ve seen what works, as well as what defi...
3 ways to collect data through pop-ups – and how to use it in your marketing activities
No reason to sugarcoat it. E-commerce is facing a lot of challenges right now. Chinese giants like TEMU and SHEIN are booming forward while steadily r...
4 steps to personalize customers’ omnichannel experience
Understanding where and when you should interact with potential customers, as well as how to act and communicate with them in the various touchpoints,...
How to use personalization during Black Friday
Black Friday and Cyber Monday are, without a doubt, the biggest shopping days of the year. In 2020, 65% of customers chose to make their purchases onl...
Why Personalization is crucial for your business
Today’s customers expect personalized customer experiences tailored to their preferences. 91% of costumers are more likely to shop with brands who rec...
The End of Third-Party Cookies: What Should You Do?
Last updated: January 2024 You probably recognize this omnipresent feeling of being chased with unwelcome ads wherever you turn online. Well, that is ...
Measuring the effect of personalization
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we ca...
Catalog Enhancement: 5-Step Wizard
You can quickly set up Raptor Catalog Enhancement using our 5-step wizard. This will integrate your feed with Google Ads, which is a prerequisite for ...
Optimize your products with Catalog Enhancement
What actions do you take to stand out in your product ads? Users are exposed to many product ads every day from many different companies including you...
Why you need personalization for banners
Banner ads are usually a top-funnel marketing activity used to create brand awareness and retarget users, who previously visited your website.
Personalization – Best of Breed or Best of Suite
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your s...
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