I hate to break it to you. The level of personalization you experience when you visit a normal store is significantly lower than what you get online. If the e-commerce has done their homework, that is.
Today’s customers expect personalized customer experiences tailored to their preferences. 91% of costumers are more likely to shop with brands who recognize, remember and provide them with relevant offers and recommendations – Accenture survey, 2018.
As a vendor, Raptor is dependent on our client’s investment, and therefore we need to illustrate the value and results that we create as best as we can. Companies that rely on services provided by suppliers should always aim to have a clear overview of the value that each vendor brings to their business.
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your strategy takes a Best of Breed or a Best of Suite approach.