The Black Friday season is upon us, and when working with e-commerce it’s essential to prepare for the biggest shopping period of the year. When we are bargain hunting, our brains work in different ways. Our attention span is shorter, our reactions faster, and there are more bids for our attention than usual.
Today’s customers expect personalized customer experiences tailored to their preferences. 91% of costumers are more likely to shop with brands who recognize, remember and provide them with relevant offers and recommendations – Accenture survey, 2018.
The Sale Module is tailored specifically to shops that want or already have a Sale or Outlet page. It allows for full personalization of large quantities of items on sale, bringing relevance to each individual user and increasing sales.
There is a difficult but important decision to make when you decide to implement a new tool. Before choosing a provider, you must figure out if your strategy takes a Best of Breed or a Best of Suite approach.