Raptor is now part of Ibexa – orchestration platform
A European orchestration platform for connected customer experiences Raptor is one of five specialized technologies brought together under Ibexa — a c...
Why personalization is impossible without a Customer Data Platform (CDP)
For years, marketers have been promised “personalization at scale.” You’ve probably heard it pitched in countless ways: smarter e-mail recommendations...
Don’t let Black Friday be a One Night Stand
Do you transform your Black Friday encounters into lasting relationships? Or do you let this annual event be a series of one-night stands?
Save time and drive conversions with the Layout Designer for E-mails
If you work in e-commerce marketing, newsletters and campaign e-mails are likely a major part of the daily workload. It’s a struggle: Picking every pr...
Sustainability in E-commerce: How personalization can drive greener shopping habits
Sustainability and e-commerce. To many, they’re considered close to mutually exclusive. But they don’t have to be. Not only are consumers getting more...
Why Campaign Triggers are the missing piece in your e-mail flows
If you're familiar with price drop triggers, you already know how effective they are at converting customers when a product’s price changes. But you p...
Personalization in B2B: 6 practical use cases that work
It’s a common myth that B2B Sales don’t really need a proper digital setup. After all, “people buy from people”, so many B2B salespeople misguidedly a...
Introducing Trending: Show your customers what’s trending in one, convenient module
TikTok trends are taking over before you can blink. Seasonal must-haves go from unknown to in-demand in days. In a world where one viral moment can sh...
Control your entire upper funnel with one, powerful e-mail trigger
If you’re a seasoned e-mail marketer, you might think you know everything you need to know about automation. Maybe you’re already familiar with trigge...
Create personalised ads for Google Ads with 3rd Party Tags
Hey! My name is Jacob, and I’ve been in the digital marketing industry for about 8 years. In that time-span I’ve seen what works, as well as what defi...
How to revolutionize your e-mail newsletters in hours - with one, simple tool
Is this how you create newsletters too? If you work in e-commerce, you might recognize this routine:
3 ways to collect data through pop-ups – and how to use it in your marketing activities
No reason to sugarcoat it. E-commerce is facing a lot of challenges right now. Chinese giants like TEMU and SHEIN are booming forward while steadily r...